Second Paw Smoke
Whiskas
Art Director: Ava Horigan
Problem: Cat owners are vaping in front of their cats.
Solution: When owners vape around their cat, their cat is vaping too.
Execution Idea: Collaborate with the Truth Initiative to launch a fake product roll-out of vapes made specifically for cats, complete with cat-friendly packaging and Whiskas-inspired flavors to show the absurdity of vaping in front of cats.
